There’s something magnetic about that effortless, radiant glow—the kind of look that says you just stepped off a beach in the French Riviera, kissed by the sun and carefree as a breeze. It’s a look associated with health, vitality, and relaxation. But what if we told you that achieving that sun-kissed aesthetic doesn’t require hours of actual sun exposure, potential UV damage, or tropical vacations? In fact, you can capture that luminous warmth all year long, regardless of the season or your location. This isn’t just about slapping on bronzer or booking a spray tan—it’s about curating a lifestyle and beauty regimen that brings out your skin’s natural radiance, with a little help from the right techniques, products, and habits.
To understand how to fake the perfect sun-kissed glow, we have to begin with what it actually looks like. Imagine skin that’s subtly bronzed, as though it’s been warmed by the sun—but not burned. Cheeks flushed naturally like you’ve been laughing in the summer heat, a soft sheen on the high points of your face where the light naturally hits: your forehead, cheekbones, nose bridge, and chin. It’s not cakey, and it’s not sweaty. It’s dewy. Luminous. It’s the “I drink green juice and sleep 8 hours” kind of glow, even if last night’s Netflix binge says otherwise.
But achieving this look doesn’t start with makeup—it starts with skincare. Your skin is your canvas, and even the best highlighters and bronzers can’t completely fake that healthy glow if your skin is dry, irritated, or dull. Hydration is everything. That means drinking water, yes, but it also means feeding your skin with moisture from the outside. Incorporate a good humectant like hyaluronic acid into your routine—it’s like a tall glass of water for your face. Add a vitamin C serum in the morning to brighten and combat dullness, followed by a lightweight moisturizer and sunscreen. Yes, sunscreen. Even if you’re trying to look sun-kissed, protection is key. SPF keeps your skin healthy and prevents sun spots, premature aging, and the kind of redness that doesn’t translate to glow.
Exfoliation is another secret weapon. A gentle chemical exfoliant, like an AHA or BHA, can slough off dead skin cells that make your complexion look tired or uneven. You don’t want to overdo it—a few times a week is enough—but this habit can seriously elevate your glow game by helping light bounce off your skin more evenly. And for those who want that dewy sheen without piling on product, consider incorporating a facial oil. A few drops pressed into the high points of your face can make you look instantly lit from within.
Once your skincare is on lock, it’s time to move into complexion products that enhance rather than cover. Opt for lightweight, luminous bases over full-coverage matte foundations. Think skin tints, tinted moisturizers, or dewy-finish BB creams. The idea is to even out the skin tone without masking its natural texture. This is where cream products shine—literally. Cream bronzers, blushes, and highlighters meld into the skin in a way powders often can’t, especially in warm weather when sweat and powder don’t play nice together.
The trick to bronzer is placement and tone. Choose a shade that’s just a few tones darker than your natural skin and leans slightly warm—but not orange. Apply it where the sun would naturally hit your face: the tops of your forehead, temples, under the cheekbones, and along the jawline. Blend it well to avoid harsh lines. The goal is a soft, diffused warmth—not a contour. Blush, too, should be used generously and playfully. Opt for peachy or coral tones and bring the color up across the bridge of the nose for that naturally flushed, “just came back from a walk” effect.
Highlighter is where the glow really comes to life. Liquid and cream formulas tend to look more natural, as they mimic the way light reflects off moisturized skin. Dab it on the tops of your cheekbones, down the nose, and even a touch on your cupid’s bow or brow bone. If you want to go for that glazed donut glow, you can even mix a drop of liquid highlighter into your foundation or moisturizer.
Eyes and lips should stay soft and cohesive with the rest of the face. Think sun-drenched tones: warm browns, soft golds, peachy pinks. A cream eyeshadow in a bronze or copper shade can add depth without overpowering the glow. For lashes, a swipe of waterproof mascara will open up your eyes without risking raccoon smudges in the heat. Lips should be juicy but effortless—tinted balms, glosses, or sheer lipsticks in rose, coral, or nude shades give that “barely trying” vibe while still pulling the look together.
But the glowy, sun-kissed look isn’t just about your face—it extends to your whole vibe. Your body skin can also benefit from a bit of sheen. A body oil with a subtle shimmer can make your collarbones and shoulders look radiant. You can even mix in a drop of liquid bronzer with your body lotion for that all-over warmth. If you’re wearing shorts or a dress, smooth, moisturized legs with a hint of glow go a long way in making the look cohesive. This is also where self-tanner can play a role if you’re craving that full-body bronze. Gradual tanning lotions are less intimidating than full-on mousses and are great for beginners looking to build a soft tan over time.
Hair plays a role in the glow-up too. Beachy waves—whether natural or styled—enhance that laid-back, sun-drenched aesthetic. A texturizing spray or salt spray can add volume and a carefree finish. If your hair is dry or frizzy, a shine serum can bring back luster and make the whole look feel more polished. Lighter hair colors—like honey blondes, caramel highlights, or sun-lightened brunettes—tend to amplify the sun-kissed look, but dark hair can absolutely radiate when healthy and glossy.
Wardrobe choices matter more than people think. Earthy tones, whites, and pastels reflect light and complement a glowing complexion. Light, breathable fabrics like linen and cotton not only enhance the illusion of effortless summer style but also help keep your skin cool and happy. Accessories can take the glow even further: gold jewelry reflects warm tones beautifully, oversized sunglasses scream “vacation mode,” and straw hats or beachy bags add texture and visual interest.
And finally, the inner glow—yes, it’s real. What you eat, how you feel, and how you care for your body all show up on your skin. Hydrating foods like watermelon, cucumbers, and leafy greens support hydration and skin health from the inside out. Healthy fats like avocado, nuts, and olive oil nourish your skin barrier and promote natural radiance. And don’t underestimate the power of movement—whether it’s yoga, dancing, or a brisk walk, getting your blood flowing brings color to your cheeks and oxygen to your skin.
Sleep, too, is essential. No serum or highlighter can fake the kind of luminosity that comes from being well-rested. If you’re dealing with stress or burnout, your skin will show it. Try to carve out time for rest and rituals, whether that’s a face mask on Sunday night or ten minutes of quiet meditation. Your skin, like your soul, responds to kindness.
Ultimately, the glowy sun-kissed look isn’t about perfection—it’s about radiating ease and confidence. It’s the look of someone who enjoys the little pleasures, who savors time outdoors, who takes care of their skin and body not out of pressure, but out of love. And the best part? You can get there with a few affordable products, some smart habits, and a commitment to embracing your natural beauty.
So whether you’re on a tropical beach or sitting at your desk under fluorescent lights, you can channel that golden hour glow. It’s not reserved for the lucky few with perfect genes or endless vacation time. With the right approach, that radiant, healthy warmth can be yours any day of the year. You don’t need the sun to shine when you carry your own light.